![]() This exchange resonated loudest at the spring break event Freaknik, conceived by students at the Atlanta University Center, which grew so large that it became a public nuisance, as young adults partied in the streets. As the home of HBCUs like Spelman and Morehouse College, the city was always welcoming young Black people across the country and assimilating their cultures. But over time, Atlanta started to take on the flavors of other regions. West friction reflected the reality of the moment: coastal sounds owned the clubs, and raunchy bass music from Miami and Memphis crunk filled in the margins. The Dungeon Family made music that complicated this glowing image. In the '90s, city officials were trying to prove Atlanta was a utopia, especially with the arrival of the Olympics in 1996. Their lyrics centered the experiences of the Black working class in Atlanta, people being pushed aside in service of the city's Black bourgeoisie. The following year, Goodie Mob's Soul Food helped coin the term "Dirty South." With Organized Noize recording both groups and more in producer Rico Wade's basement - the subterranean namesake of the rising Dungeon Family - Outkast and Goodie Mob rapped atop complex, layered soundscapes of soul and funk. After a trial run on the label's Christmas compilation, " Player's Ball" became so popular that the duo scored a record deal, releasing Southernplayalisticadillacmuzik in 1994. Reid was finally coming around on Outkast. (These tapes found their way into the possession of rappers like Killer Mike and Young Jeezy.) Scattered victories followed: the rapper Mo-Jo became the first MC to get local airplay (1983), MC Shy D signed to Miami's Luke Records (1986), producer Jermaine Dupri brought the precocious kids of Kris Kross to the top of the Billboard Hot 100 (1992) and the so-called "anti-gangstas" Arrested Development won the Grammy for best new artist (1993).Īround that same time, LaFace Records co-founder L.A. The scene was born in earnest in 1980, when King Edward J opened Landrum's Records & More, self-releasing a series of "J-Tapes," personalized mixtapes that set the foundation for Atlanta rap that would follow. In retrospect, the moment is a clear turning point, for the South and for Atlanta in particular, but the latter was still trying to figure out its musical identity. Artist behind OutKast iconic album covers shares perspective ahead of hip-hop's 50th anniversary.What hip hop teaches us about the 1996 Summer Olympics. ![]()
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