You’re probably thinking: ”with the number of rules & guidelines, creating a cool LinkedIn banner must be pretty hard” no! This is not so, creating your next LinkedIn banner can be pretty fun, entertaining and fulfilling. As such, the recommended image size for custom module images is 502 x 282 pixels. Another image size that is applicable here is “custom image”, and those come exclusively from optional modules that can be connected to your company page. “Life” tab images are usually 1128 x 376 pixels in size, at least this is the recommended combination of height and width. While the regular, “Overview” tab has the details of your company and a relatively small 360 x 120 pixels image, the “Life” tab is often used to highlight specific content of your company, be it projects, people, and so on. When it comes to company pages, there’s a somewhat different tab available for you called the “Life” tab. There are other ad types available on LinkedIn, but these are the ones directly connected with images and not videos. Carousel ads, on the other hand, have a recommended 1:1 aspect ratio, and a 1080 x 1080 pixels of recommended size. Regular single-page advertisement banners have a recommended LinkedIn banner size of 1200 x 627 pixels. There are several types of advertisement that are possible within LinkedIn. It’s also worth mentioning that advertisements throughout LinkedIn can also utilize images for various purposes. Such an image is often used to highlight your specific product, of your business’s purpose. The requirement for profile image on a company page is slightly different and stays at the recommended size of 300 x 300 pixels, since there’s no real need for more quality if you do not have to present your entire face and just the miniature company logo.Īdditionally, the cover image for company pages also differs from its personal counterpart, with a slightly different aspect ratio and a general LinkedIn ads sizes recommendation of 1536 x 768 pixels. The size for background images is also more of a recommendation and not the rule, but it is possible that an image with a different aspect ratio is going to be automatically corrected by the site itself, possibly cutting off a part of your background image. There are two main LinkedIn ad sizes that are commonly used for personal profiles – 400 x 400 pixels for profile images and 1584 x 396 pixels for background images (or cover images).Īdditionally, the recommended dimensions for profile images are not mandatory, and can go up to 20000 x 20000 pixels, with two restrictions – 1:1 aspect ratio and less than 8 Mb file size. Now we’re going to move over to the images that are personal profile-specific. It is worth noting that posting stories is only possible from mobile devices so far, and there’s also the fact that company stories can be seen by every one of their subscribers. Stories, on the other hand, have a somewhat higher standard of posting, with recommended sizes staying at 1080 x 1920 pixels for each story. Regular posts in LinkedIn support a lot of different image types and dimensions, but the recommended LinkedIn ads sizes for this particular banner is 1200 x 628 pixels. It is worth saying that there are several banner types that remain constant for both profile types – regular posts and stories, for example. Additionally, there are some differences between a company page and a personal profile when it comes to LinkedIn. Of course, like with any social media network, LinkedIn offers several different placements for your banners, in several different LinkedIn ad sizes – cover photos, profile pictures, banners, stories, and so on. Your profile picture or a background image might serve as a big part of the employer/employee’s first impression. While both credentials and skills of a potential employee or employer are important, but so are the visuals of your profile page. Two of the biggest use cases for LinkedIn are job seekers posting CVs and employers posting jobs – both of those are the prime examples of professional networking. LinkedIn is a professional business-and-employment service that works mainly through mobile apps and websites. This is where LinkedIn plays a big and important role. This can apply not only to your regular social networks, but also to participants of a B2B industry (Business-to-Business). There is a lot of sense in using different channels to reach completely different audience pools.
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